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 holidays

Holiday sales increase, fall short of expectations

January 13, 2012

Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
 

Marketers see CRM as the holiday gift that will keep on giving

Alex Palmer January 01, 2012

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
 

Social is Santa's not-so-little helper

December 28, 2011

Who doesn't love a good infographic? Check out how social influenced holiday sales in a big way this year.
 

Holiday shoppers to spend less on gifts, more on themselves: NRF

October 19, 2011

Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey.
 

NRF: Holiday retail sales projected to grow 2.8% this year

October 06, 2011

Holiday retail sales are expected to increase 2.8% to $465.6 billion this season, according to an Oct. 6 National Retail Federation (NRF) forecast.
 

Make e-mail marketing the linchpin of holiday planning

Ed Henrich, SVP, professional services, Responsys October 01, 2010

This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains the linchpin of integrated digital marketing programs.
 

Google: Retailers optimistic about holiday e-commerce

November 12, 2009

More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.