Will SMBs fulfill their New Year's resolutions for marketing enhancements?
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season.
Consumers and merchants alike bask in holiday gift card glory.
Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
Customer experience is king when it comes to travel this holiday season.
Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.
Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
Who doesn't love a good infographic? Check out how social influenced holiday sales in a big way this year.
Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey.
Holiday retail sales are expected to increase 2.8% to $465.6 billion this season, according to an Oct. 6 National Retail Federation (NRF) forecast.
This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains the linchpin of integrated digital marketing programs.
More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.