December 26, 2012
Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season.
December 21, 2012
Consumers and merchants alike bask in holiday gift card glory.
December 13, 2012
Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.
December 01, 2012
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
November 21, 2012
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
November 12, 2012
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
November 01, 2012
Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
October 31, 2012
Customer experience is king when it comes to travel this holiday season.
October 22, 2012
Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.
October 03, 2012
Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?
October 01, 2012
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
March 01, 2012
Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
February 29, 2012
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
January 01, 2012
Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
December 28, 2011
Who doesn't love a good infographic? Check out how social influenced holiday sales in a big way this year.
Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey.
Holiday retail sales are expected to increase 2.8% to $465.6 billion this season, according to an Oct. 6 National Retail Federation (NRF) forecast.
October 01, 2010
This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains the linchpin of integrated digital marketing programs.
More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
