holidays

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

Infographic: Email and Mobile Top Small Businesses' 2014 Wish Lists

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Will SMBs fulfill their New Year's resolutions for marketing enhancements?

Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

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Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Getting tanked on ersatz eggnog

Getting tanked on ersatz eggnog

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Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season.

Infographic: Consumers get carded

Infographic: Consumers get carded

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Consumers and merchants alike bask in holiday gift card glory.

Make the holiday cash registers sing

Make the holiday cash registers sing

Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.

Customer loyalty: The gift that keeps on giving

Customer loyalty: The gift that keeps on giving

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For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.

Feast your eyes on real-time holiday benchmark data

Feast your eyes on real-time holiday benchmark data

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IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.

Mobilizing for Cyber Monday

Mobilizing for Cyber Monday

If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.

Great expectations

Great expectations

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Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."

Why customer experience will rule travel this holiday season

Why customer experience will rule travel this holiday season

Customer experience is king when it comes to travel this holiday season.

Live from DMA2012: Godiva

Live from DMA2012: Godiva

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Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.

Thanks for the, uh...Lucite frame with your company logo on it (not)

Thanks for the, uh...Lucite frame with your company logo on it (not)

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Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?

Keeping loyalty during the holiday season

Keeping loyalty during the holiday season

Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales

Gift cards acquire new purpose for retailers as direct marketing vehicle

Gift cards acquire new purpose for retailers as direct marketing vehicle

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.

Flirting with your favorite brand

Flirting with your favorite brand

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Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.

Holiday sales increase, fall short of expectations

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Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

Social is Santa's not-so-little helper

Social is Santa's not-so-little helper

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Who doesn't love a good infographic? Check out how social influenced holiday sales in a big way this year.

Holiday shoppers to spend less on gifts, more on themselves: NRF

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Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey.

NRF: Holiday retail sales projected to grow 2.8% this year

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Holiday retail sales are expected to increase 2.8% to $465.6 billion this season, according to an Oct. 6 National Retail Federation (NRF) forecast.

Make e-mail marketing the linchpin of holiday planning

Make e-mail marketing the linchpin of holiday planning

This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains the linchpin of integrated digital marketing programs.

Google: Retailers optimistic about holiday e-commerce

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More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.

Let the gifting begin

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