Holiday Web Site Problems Decrease in 2000

Share this article:
Consumers reported far fewer problems with Web retailers during the 2000 holiday season than they did a year earlier, according to a Federal Trade Commission report released yesterday.


More realistic shipping claims and stronger back-end operations resulted in fewer customer complaints, said Jodie Bernstein, head of the FTC's Bureau of Consumer Protection.


The FTC began an investigation after consumer complaints skyrocketed as a result of the 1999 holiday season, when many e-tailers failed to fill orders as promised.


Seven Web sites -- Macys.com, CDNow.com, KBKids.com, Minidiscnow.com, Toysrus.com, Patriot Computer and The Original Honey Baked Ham Co. of Georgia -- paid a total of $1.5 million in penalties for making false promises about their shipping abilities.


The FTC did not find it necessary to investigate any Web sites based on their holiday season 2000 performance, Bernstein said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.