Holiday travelers list from List Services Corp.
This file contains travel enthusiasts who have filled out a form online requesting offers and specials for travel.
The 898,556-universe list is available beginning at $75/M.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.