The ring of the mobile register is music to marketers' ears.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Only a small percentage of shoppers will dial back their spending this season.
So big, in fact, that its sales could nearly double.
An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
New research compares customer acquisition and retention to dating.
With the holiday shopping season starting earlier this year, retailers have their work cut out for them.
Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.
Forget Halloween. Marketers are already gearing up for the winter holiday season.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
But a shorter shopping season could trim $1.5 billion from holiday sales totals, says the company's annual sales forecast.
Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.
Marketers may just get the holiday gift they want most: increased sales.
'Webrooming'—browsing online and buying in-store—will overtake showrooming this year, says an Accenture survey.
Focusing on the heart of your selling engine—the online store—will go a long way toward making this a highly profitable year.
What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.
Holiday wishes to all, and to all a bountiful 2013
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...