Forget Halloween. Marketers are already gearing up for the winter holiday season.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
But a shorter shopping season could trim $1.5 billion from holiday sales totals, says the company's annual sales forecast.
Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.
Marketers may just get the holiday gift they want most: increased sales.
'Webrooming'—browsing online and buying in-store—will overtake showrooming this year, says an Accenture survey.
Focusing on the heart of your selling engine—the online store—will go a long way toward making this a highly profitable year.
What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.
Holiday wishes to all, and to all a bountiful 2013
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.