Holiday Shopping

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

By By

The ring of the mobile register is music to marketers' ears.

Customers Like Me

Customers Like Me

By

Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

Customer Loyalty Pays Off for Holiday Shoppers

Customer Loyalty Pays Off for Holiday Shoppers

By

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Holiday Shoppers Have Longer Lists in 2014

Holiday Shoppers Have Longer Lists in 2014

By

Only a small percentage of shoppers will dial back their spending this season.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

By

So big, in fact, that its sales could nearly double.

Will Holiday Spending Increase? Studies Differ.

Will Holiday Spending Increase? Studies Differ.

By

An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

By

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

By

New research compares customer acquisition and retention to dating.

Holiday Sales to Grow 4 Percent

Holiday Sales to Grow 4 Percent

By

With the holiday shopping season starting earlier this year, retailers have their work cut out for them.

The Black (Friday) List

The Black (Friday) List

By

Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

By

Forget Halloween. Marketers are already gearing up for the winter holiday season.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

By

The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Infographic: A Three-Course Shopping Spectacular

Infographic: A Three-Course Shopping Spectacular

By By

Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

Infographic: The "Smarter" Sex

Infographic: The "Smarter" Sex

By By

Which gender is more reliant on their smartphone for holiday shopping? It depends.

Infographic: How Amazon Stole Christmas

Infographic: How Amazon Stole Christmas

By By

Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!

 Cyber Monday Sales Will Top $2 Billion, Adobe Predicts

Cyber Monday Sales Will Top $2 Billion, Adobe Predicts

By

But a shorter shopping season could trim $1.5 billion from holiday sales totals, says the company's annual sales forecast.

Is a Holiday Shopping Shutdown Next?

Is a Holiday Shopping Shutdown Next?

By

Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.

Infographic: Holiday Sales Are a Gift in Itself

Infographic: Holiday Sales Are a Gift in Itself

By By

Marketers may just get the holiday gift they want most: increased sales.

News Byte: Study Predicts Best Black Friday in Five Years

News Byte: Study Predicts Best Black Friday in Five Years

By

'Webrooming'—browsing online and buying in-store—will overtake showrooming this year, says an Accenture survey.

Enhancing Mobile Sales Productivity this Holiday Season

Enhancing Mobile Sales Productivity this Holiday Season

Focusing on the heart of your selling engine—the online store—will go a long way toward making this a highly profitable year.

Planning Ahead for the 2013 Holiday Crush

Planning Ahead for the 2013 Holiday Crush

What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.

The Real Holiday Gift

The Real Holiday Gift

By

Holiday wishes to all, and to all a bountiful 2013

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...