Holiday Shopping Traffic Up 50 Percent: Jupiter

Share this article:
Shopping sites drew an average of 51.3 million visitors each week during the 2001 holiday shopping season, an increase of 50 percent over 2000 and 95 percent over 1999, according to Jupiter Media Metrix.


"[W]e're left with one inescapable truth: the Internet has become an integral part of holiday shopping," Charles Buchwalter, vice president, media research, said in a statement issued yesterday by Jupiter Media Metrix. "Unlike 2000, when online shopping started strong but then fell off, online shopping this year started strong and ended even stronger."


This is also the year that traditional retailers established dominance over so-called pure plays, according to Jupiter.


"With a few exceptions such as Amazon, the dominant retailers that sell merchandise directly from their sites tend to be affiliated with brick-and-mortar stores and catalogs," Jupiter senior analyst Ken Cassar said. Traffic among the seven traditional retailers who made Jupiter's list of the top 15 sites rose 73 percent over last year, he said.


The top three traditional retailers based on their average daily unique visitors each week during the 2001 holiday-shopping season were Columbia House's sites with 598,000 average daily unique visitors; Toysrus.com with 515,000; and Barnesandnoble.com with 447,000.


Traffic to all shopping sites for the week after the holiday shopping season - the week ending Dec. 30 -- was down 9 percent compared with the season average, but was still up 61 percent compared with the same week last year, according to Jupiter.


The 15 most visited shopping sites for the 2001 holiday season, according to Jupiter, were: eBay.com with an average of 4.5 million unique daily visitors, Amazon.com with 2.5 million, Mypoints.com with 2 million; Bizrate.com with 683,000, Half.com with 660,000; McAfee.com with 652,000, Columbia House sites with 598,000, eShop.com with 588,000; Americangreetings.com with 563,000, Toysrus.com with 515,000; Barnesandnoble.com with 447,000, Walmart.com with 434,000; BestBuy.com with 416,000; Dell.com with 408,000 and BMGmusicservice.com with 379,000.


To arrive at its figures, Jupiter Media Metrix monitors the Web surfing behavior of 60,000 volunteers at home and at work, and extrapolates.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.