Holiday season online spending down 1%

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According to ComScore, $24.71 billion has been spent online for the holiday season up until December 21, down 1% year-over-year.

 

For the most recent weekend beginning December 20, the fourth weekend after Thanksgiving, online spending totaled $677 million, which is down 17% compared to the similar weekend last year. But if it is compared to the weekend nearest Christmas last year, spending is nearly twice as high. In published reports, ComScore chairman Gian Fulgoni pointed out that there is no “perfect adjusted-day comparison to make at this point in the season,” because of the way the shopping days fell this year. He added that increased online spending close to Christmas suggests that consumers chose not to brave the severe cold and snowstorms affecting many in the US.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...