Holiday sales increase, fall short of expectations

Share this article:

Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.

A separate report excluding automobile, restaurant and gasoline sales, which was released by the National Retail Foundation (NRF) on Jan. 12, said that December retail industry sales increased 4.1% year-over-year to $471.5 billion.

This beats estimates from the NRF in October that predicted holiday retail sales would increase 2.8% to $465.6 billion this season. Despite beating the NRF's projections, retail sales fell short of expectations.   

Representatives from the NRF and Commerce Department were not immediately available for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.