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Holiday Promotions

Agency friends spin to win office swag and aid charity

Allison Schiff February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.

Delivered: Targeted consumer emails

February 01, 2012

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?

Holiday sales increase, fall short of expectations

Melissa Hoffmann January 13, 2012

Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.

Holiday shoppers to spend less on gifts, more on themselves: NRF

Juan Martinez October 19, 2011

Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey.

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Bryon Morrison, president of wireless practice, The Marketing Arm October 16, 2011

The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.

NRF: Holiday retail sales projected to grow 2.8% this year

Juan Martinez October 06, 2011

Holiday retail sales are expected to increase 2.8% to $465.6 billion this season, according to an Oct. 6 National Retail Federation (NRF) forecast.

Online holiday spending up 12%, will eclipse last year

Juan Martinez December 23, 2010

Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.

Make Cyber Monday successful, not scary

Ji Kim, CEO at DiJiPop October 25, 2010

For the consumer, shopping is all about deals. Every year leading up to Black Friday and Cyber Monday, brands and retailers push deals to capitalize on the shopping season and gain traffic and buyers to their websites.

Holiday e-commerce sales up 5% as more shoppers migrate online

Carol Krol December 30, 2009

E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.

Search sites increase use of bargains, mobile this holiday shopping season

Dianna Dilworth December 14, 2009

To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities.

Mall Networks chooses SoundBite for Cyber Monday mobile push

Mary Elizabeth Hurn November 25, 2009

CRM and loyalty company Mall Networks is partnering with SoundBite Communications to deploy mobile marketing offers from CyberMonday.com. The site, run by Mall Networks and owned by Shop.org, is named after the Monday following Thanksgiving, one of the biggest online shopping days of the year. The partnership was announced November 24.

Google: Retailers optimistic about holiday e-commerce

Carol Krol November 12, 2009

More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.

Retailers up ad spend from dismal 2008

Frank Washkuch November 10, 2009

'The Wall Street Journal' had some good news for the ad industry this week, reporting that retailers including Target, Wal-Mart, Kmart and the Gap are boosting their holiday ad spending above last year's levels.

Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

Carol Krol November 05, 2009

With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.

Kohl's ups holiday season commitment to digital, direct mail

Chantal Todé October 29, 2009

Kohl's Department Stores will increase its investment in digital media by 25% this holiday season. The chain will also boost the amount of mailings to Kohl's Charge Card users, including distributing a men's holiday gift guide in select markets.

More retailers turn to Twitter for marketing this holiday

Chantal Todé October 12, 2009

Twitter will play a larger role in retailers' marketing plans this year than in the past, and not only because the social site is much more prominent than it was last year.

Top Tips: Planning a successful e-mail campaign for the holidays

Dianna Dilworth October 07, 2009

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.

Sears launches Christmas Club card

Chantal Todé August 17, 2009

Sears Holdings Corp. has introduced the Sears and Kmart Christmas Club gift card program, which allows consumers to save ahead for their holiday purchases at Sears and Kmart stores or online at either merchant's Web site. Consumers who sign up before October 31 can earn up to a 3% reward, up to a maximum of $100, based on upon the stored value on their cards as of November 14.