Holiday Marketing
Holidays 2014: It's a Wrap!
January 06, 2015Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
![Consumers' Holiday Wish List [Infographic]](http://media.dmnews.com/images/2014/12/04/teaser2_695138.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "Consumers' Holiday Wish List [Infographic]")
Consumers' Holiday Wish List [Infographic]
December 05, 2014Location-specific and up-to-date content are this year's must-haves.
Customer Loyalty Pays Off for Holiday Shoppers
December 04, 201460 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Email Drives 27 Percent of Black Friday's Online Sales
December 02, 2014Plus, what brands should keep in mind for the upcoming weeks.
Samsung Receives an Early Christmas Present from Kristen Bell
November 19, 2014The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
Email's the Holiday Gift That Keeps on Giving
November 14, 2014More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving
November 10, 2014Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Trick or Treat: It's Christmas
October 31, 2014Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Delivered: Club Med Emails
June 01, 2014What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
![The Mother of All Marketing [Infographic]](http://media.dmnews.com/images/2014/05/09/teaser_591593.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "The Mother of All Marketing [Infographic]")
Email Is a Gift Horse (So Don't Look it in the Mouth)
January 20, 2014Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
News Byte: Good Old Toys Are Tops Among Kids
December 23, 2013Play kitchens merited 68% more searches than Xboxes, says a British study.
Ritz Marches to the Beat of its own Digital Drummer
December 13, 2013The cracker brand helps moms prepare for the holidays with a digital parade.
Why Wait Until Black Friday?
December 02, 2013Retailers' Thanksgiving Day sales pitches came in heavy via email.
Holiday Email Strategy: Naughty or Nice?
October 01, 2013The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
Retail Emails Take a Holiday from Conventional Wisdom
January 08, 2013Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
Tablets for holiday shopping? Not so nice.
December 14, 2012An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
Allrecipes.com leverages Pinterest to get allemails
December 01, 2012Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
Feast your eyes on real-time holiday benchmark data
November 21, 2012IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
Not your mother's holiday shopping
November 21, 2012Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Stores' customer service a case of woe-woe-woe
November 20, 2012More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Making waves in B2B: Current goings-on in the marketing world
November 19, 2012Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
UNICEF decks the halls with digital donations
November 19, 2012The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
When Black Friday Comes
November 08, 2012C'mon retailers. This isn't that hard. Get some data and start directing your panicked holiday appeals to the people who really care.
Sears eases holiday shopping with integrated approach
November 07, 2012The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
A showrooming they will go!
October 26, 2012In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
Have yourself a mobile little Christmas
October 23, 2012Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.
Infographic: Unwrapping holiday shopping preferences
October 12, 2012Brands home in on how and when to target holiday shoppers.
2012 Essential Guide to Email Marketing
October 01, 2012The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
Avoiding ho-ho hum holiday emails
October 01, 2012'Tis the season for holiday email marketing mania. Here's how to ensure that customers open email messages with as much enthusiasm as opening a holiday gift.
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