Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.
Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
Location-specific and up-to-date content are this year's must-haves.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Plus, what brands should keep in mind for the upcoming weeks.
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
Brands value mom—and her business.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Play kitchens merited 68% more searches than Xboxes, says a British study.
The cracker brand helps moms prepare for the holidays with a digital parade.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
C'mon retailers. This isn't that hard. Get some data and start directing your panicked holiday appeals to the people who really care.
The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.
Brands home in on how and when to target holiday shoppers.
The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...