360_418022.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "4 Elements of Modern Marketing")
Holiday Marketing
Delivered: Club Med Emails
June 01, 2014What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
![The Mother of All Marketing [Infographic]](http://media.dmnews.com/images/2014/05/09/teaser_591593.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "The Mother of All Marketing [Infographic]")
Email Is a Gift Horse (So Don't Look it in the Mouth)
January 20, 2014Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
News Byte: Good Old Toys Are Tops Among Kids
December 23, 2013Play kitchens merited 68% more searches than Xboxes, says a British study.
Ritz Marches to the Beat of its own Digital Drummer
December 13, 2013The cracker brand helps moms prepare for the holidays with a digital parade.
Why Wait Until Black Friday?
December 02, 2013Retailers' Thanksgiving Day sales pitches came in heavy via email.
Holiday Email Strategy: Naughty or Nice?
October 01, 2013The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
Retail Emails Take a Holiday from Conventional Wisdom
January 08, 2013Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
Tablets for holiday shopping? Not so nice.
December 14, 2012An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
Allrecipes.com leverages Pinterest to get allemails
December 01, 2012Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
Feast your eyes on real-time holiday benchmark data
November 21, 2012IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
Not your mother's holiday shopping
November 21, 2012Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
Stores' customer service a case of woe-woe-woe
November 20, 2012More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Making waves in B2B: Current goings-on in the marketing world
November 19, 2012Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
UNICEF decks the halls with digital donations
November 19, 2012The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
When Black Friday Comes
November 08, 2012C'mon retailers. This isn't that hard. Get some data and start directing your panicked holiday appeals to the people who really care.
Sears eases holiday shopping with integrated approach
November 07, 2012The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
A showrooming they will go!
October 26, 2012In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
Have yourself a mobile little Christmas
October 23, 2012Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.
Infographic: Unwrapping holiday shopping preferences
October 12, 2012Brands home in on how and when to target holiday shoppers.
2012 Essential Guide to Email Marketing
October 01, 2012The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
Avoiding ho-ho hum holiday emails
October 01, 2012'Tis the season for holiday email marketing mania. Here's how to ensure that customers open email messages with as much enthusiasm as opening a holiday gift.
Epsilon's Holiday Trend Report finds marketers are off on timing
July 25, 2012In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
Marketers see CRM as the holiday gift that will keep on giving
January 01, 2012Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
Brands step up free shipping game for holiday season e-commerce
December 01, 2011This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.
O come, all ye shoppers!
December 01, 2011Be my Valentine! Now, let's see what I can buy/purchase/consume to express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.
Study: Most retailers email inactive subscribers
November 17, 2011A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.
Digital media empowers shoppers this holiday season, survey says
November 03, 2011Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.
Retailers roll out holiday multichannel offers early
November 01, 2011Facing a fourth holiday of economic uncertainty, merchants this year will attempt to repeat the success they had attracting shoppers in 2010. Experts predict an onslaught of coupons, free shipping and multichannel efforts to draw in recession-weary consumers.
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