Holiday Marketing
How Brands Can Participate in, and Excel at Mother's Day Festivities
May 03, 2016The best ways to join in on the holiday celebrating the mothers in our lives
So Hard to Be Merry When You're Not Worth 49 Cents
December 24, 2015Christmastime is here, but just like Charlie Brown, there's nothing in my mailbox.
Email Best Practices That Fall on the Naughty—and Nice—List
December 17, 2015A new survey reveals sales and discounts are the belles of the ball this year.
Mobile Payments Are on the Rise
December 11, 2015Sixty-one percent of shoppers want to use mobile pay this holiday season.
10 Facts That Holiday Marketers Need to Know to Succeed
December 07, 2015Digital prowess during the year's biggest shopping season is an absolute must.
10 Facts That Holiday Marketers Need to Know to Succeed
December 07, 2015Digital prowess during the year's biggest shopping season is an absolute must.
Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend
December 04, 2015But the percentage of e-commerce orders driven by social was a bit bleak.
What Influences Millennial Holiday Shopping Most?
November 25, 2015A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.
It's All About the Three Wise Channels This Holiday Season
November 24, 2015Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
How to Boost Holiday Revenue
November 24, 2015Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.
How to Boost Holiday Revenue
November 24, 2015Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.
Black Friday Buzz
November 23, 2015The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.
The Truth About Holiday Marketing
November 23, 2015No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.
More Holiday Shoppers Plan to Spend More This Year
November 10, 2015The number of holiday shoppers saying they'll spend more is up 15% from last year.
More Holiday Shoppers Plan to Spend More This Year
November 10, 2015The number of holiday shoppers saying they'll spend more is up 15% from last year.
The Majority of Holiday Shoppers Will Share PII With Retailers
November 06, 2015They're willing to part with data for deals, even though their budgets are higher this year, according to Accenture.
Cool Hand Social Media Strategies for the Holidays
November 05, 2015Research shows that 83% of brands are ignoring their customers' questions on social media.
A Race to the Finish: 10 Last-Minute Holiday Marketing Tips
November 04, 2015The clock is ticking, but marketers can still make these final tweaks before the holiday rush.
Marketers Must Seize "Magic Moments" This Holiday Season
October 21, 2015New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.
Marketers' Guide to Holiday Shopping
October 06, 2015About half (52%) of consumers say they research products online before making holiday purchases.
Marketers' Guide to Holiday Shopping
October 06, 2015About half (52%) of consumers say they research products online before making holiday purchases.
The Holiday Season Is Starting Earlier
September 22, 2015Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.
The Holiday Season Is Starting Earlier
September 22, 2015Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.
Marketers Use National Dog Day to Connect With Animal Lovers
August 27, 2015An outpour of canine love took over social media, and brands rode the wave of excitement.
Marketers Use National Dog Day to Connect With Animal Lovers
August 27, 2015An outpour of canine love took over social media, and brands rode the wave of excitement.
Marketers Use National Dog Day to Connect With Animal Lovers
August 27, 2015An outpour of canine love took over social media, and brands rode the wave of excitement.
National Holidays Are a Gift to Marketers
August 10, 2015You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.
National Holidays Are a Gift to Marketers
August 10, 2015You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.
Holiday Emails Were Deployed Early in 2014
July 30, 2015Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.
USPS Delivers Over the Holiday Season
January 06, 2015The USPS surpassed projections and set a record in 2014.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions. |
