Holiday Marketing

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

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As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

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Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

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Holiday season's in full swing — and this year, it's more mobile than ever

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

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Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

Mother's Day: Price Tags and Hashtags

Mother's Day: Price Tags and Hashtags

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Mothers may be priceless, but consumers will be spending a lot of dollars on them this weekend

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

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Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

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A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

How Brands Can Participate in, and Excel at Mother's Day Festivities

How Brands Can Participate in, and Excel at Mother's Day Festivities

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The best ways to join in on the holiday celebrating the mothers in our lives

So Hard to Be Merry When You're Not Worth 49 Cents

So Hard to Be Merry When You're Not Worth 49 Cents

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Christmastime is here, but just like Charlie Brown, there's nothing in my mailbox.

Email Best Practices That Fall on the Naughty—and Nice—List

Email Best Practices That Fall on the Naughty—and Nice—List

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A new survey reveals sales and discounts are the belles of the ball this year.

Mobile Payments Are on the Rise

Mobile Payments Are on the Rise

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Sixty-one percent of shoppers want to use mobile pay this holiday season.

10 Facts That Holiday Marketers Need to Know to Succeed

10 Facts That Holiday Marketers Need to Know to Succeed

Digital prowess during the year's biggest shopping season is an absolute must.

10 Facts That Holiday Marketers Need to Know to Succeed

10 Facts That Holiday Marketers Need to Know to Succeed

Digital prowess during the year's biggest shopping season is an absolute must.

Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

Consumers Didn't Leave Any Channel Out in the Cold This Thanksgiving Weekend

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But the percentage of e-commerce orders driven by social was a bit bleak.

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

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A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

It's All About the Three Wise Channels This Holiday Season

It's All About the Three Wise Channels This Holiday Season

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Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.

How to Boost Holiday Revenue

How to Boost Holiday Revenue

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Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.

How to Boost Holiday Revenue

How to Boost Holiday Revenue

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Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.

Black Friday Buzz

Black Friday Buzz

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The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.

The Truth About Holiday Marketing

The Truth About Holiday Marketing

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No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.

More Holiday Shoppers Plan to Spend More This Year

More Holiday Shoppers Plan to Spend More This Year

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The number of holiday shoppers saying they'll spend more is up 15% from last year.

More Holiday Shoppers Plan to Spend More This Year

More Holiday Shoppers Plan to Spend More This Year

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The number of holiday shoppers saying they'll spend more is up 15% from last year.

The Majority of Holiday Shoppers Will Share PII With Retailers

The Majority of Holiday Shoppers Will Share PII With Retailers

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They're willing to part with data for deals, even though their budgets are higher this year, according to Accenture.

Cool Hand Social Media Strategies for the Holidays

Cool Hand Social Media Strategies for the Holidays

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Research shows that 83% of brands are ignoring their customers' questions on social media.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

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The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Marketers Must Seize "Magic Moments" This Holiday Season

Marketers Must Seize "Magic Moments" This Holiday Season

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New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

Marketers' Guide to Holiday Shopping

Marketers' Guide to Holiday Shopping

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About half (52%) of consumers say they research products online before making holiday purchases.

Marketers' Guide to Holiday Shopping

Marketers' Guide to Holiday Shopping

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About half (52%) of consumers say they research products online before making holiday purchases.

The Holiday Season Is Starting Earlier

The Holiday Season Is Starting Earlier

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Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.

The Holiday Season Is Starting Earlier

The Holiday Season Is Starting Earlier

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Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.

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