Holiday Marketing

AI and Fashion Marketing: A Perfect Match
January 02, 2018Alibaba crushed China's Singles Day again, aided this time by AI

Cartoon: On the 12th Day of Holiday Subscription Boxes...
December 25, 2017...my true love gave to me: What...nothing? And Happy Holidays to all our readers! And stay tuned for 2018 resolutions this week

Cartoon: On the 11th Day of Holiday Subscription Boxes...
December 24, 2017...my true love gave to me: Tchochkes!

Cartoon: On the 10th Day of Holiday Subscription Boxes...
December 23, 2017...my true love gave to me: Scary monsters!

Cartoon: On the 9th Day of Holiday Subscription Boxes...
December 22, 2017...my true love gave to me: My own home farm!

Cartoon: On the 8th Day of Holiday Subscription Boxes...
December 21, 2017...my true love sent to me: A breath of fresh air!

Cartoon: On the 7th Day of Holiday Subscription Boxes...
December 20, 2017...my true love gave to me: A reason to howl at the moon!

There Is a Santa Claus! (We Have the Technology)
December 20, 2017Grown-ups say there is no such thing as Santa Claus. But there is enough IT out there to make the concept work

Holiday Shopping: Travel Trends In 10 Major U.S. Cities
December 19, 2017Distance makes a difference, but how far do shoppers go for goods?

Cartoon: On the 6th Day of Holiday Subscription Boxes...
December 19, 2017...my true love gave to me: Obsessive popping!

Spotify Ditches Year in Review for Year in Preview b/c We're So Over 2017
December 18, 2017Coming off the majorly successful 2016 campaign, "Thanks, 2016...It's Been Weird," Spotify has taken the populous temperature once again and applied it to their 2017 campaign

The Monday Stack: GDPR, AI, Keep Watching the Skies
December 18, 2017As the 2017 holiday season winds down, GDPR is just around the corner, and AI might be everywhere

Cartoon: On the 5th Day of Holiday Subscription Boxes...
December 18, 2017...my true love gave to me: No news!

Cartoon: On the 4th Day of Holiday Subscription Boxes...
December 17, 2017...my true love gave to me: Inky fingers!

Cartoon: On the 3rd Day of Holiday Subscription Boxes...
December 16, 2017...my true love gave to me: Flavored floss!

Cartoon: On the 2nd Day of Holiday Subscription Boxes...
December 15, 2017...my true love gave to me: Nail tools!

Cartoon: On the 1st Day of Holiday Subscription Boxes...
December 14, 2017...my true love sent to me: No fuss meals!

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness
December 12, 2017As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience
December 07, 2017Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty
December 05, 2017Holiday season's in full swing — and this year, it's more mobile than ever

The Wednesday Stack: Workdays and Holidays
September 27, 2017Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

Mother's Day: Price Tags and Hashtags
May 12, 2017Mothers may be priceless, but consumers will be spending a lot of dollars on them this weekend

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls
November 04, 2016Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

CX Will Drive Loyalty in Holiday Season
October 27, 2016A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

How Brands Can Participate in, and Excel at Mother's Day Festivities
May 03, 2016The best ways to join in on the holiday celebrating the mothers in our lives

So Hard to Be Merry When You're Not Worth 49 Cents
December 24, 2015Christmastime is here, but just like Charlie Brown, there's nothing in my mailbox.

Email Best Practices That Fall on the Naughty—and Nice—List
December 17, 2015A new survey reveals sales and discounts are the belles of the ball this year.

Mobile Payments Are on the Rise
December 11, 2015Sixty-one percent of shoppers want to use mobile pay this holiday season.

10 Facts That Holiday Marketers Need to Know to Succeed
December 07, 2015Digital prowess during the year's biggest shopping season is an absolute must.

10 Facts That Holiday Marketers Need to Know to Succeed
December 07, 2015Digital prowess during the year's biggest shopping season is an absolute must.
Company of the WeekPAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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