Holiday Marketing

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email Is a Gift Horse (So Don't Look it in the Mouth)

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Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?

News Byte: Good Old Toys Are Tops Among Kids

News Byte: Good Old Toys Are Tops Among Kids

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Play kitchens merited 68% more searches than Xboxes, says a British study.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

Why Wait Until Black Friday?

Why Wait Until Black Friday?

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Retailers' Thanksgiving Day sales pitches came in heavy via email.

Holiday Email Strategy: Naughty or Nice?

Holiday Email Strategy: Naughty or Nice?

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The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

Retail Emails Take a Holiday from Conventional Wisdom

Retail Emails Take a Holiday from Conventional Wisdom

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Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.

Tablets for holiday shopping? Not so nice.

Tablets for holiday shopping? Not so nice.

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An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season

Allrecipes.com leverages Pinterest to get allemails

Allrecipes.com leverages Pinterest to get allemails

Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.

Feast your eyes on real-time holiday benchmark data

Feast your eyes on real-time holiday benchmark data

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IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.

Not your mother's holiday shopping

Not your mother's holiday shopping

Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.

Stores' customer service a case of woe-woe-woe

Stores' customer service a case of woe-woe-woe

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More mature customers will shop online this year to avoid surly service at retail, a new survey says.

Making waves in B2B: Current goings-on in the marketing world

Making waves in B2B: Current goings-on in the marketing world

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Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

UNICEF decks the halls with digital donations

UNICEF decks the halls with digital donations

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The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond

When Black Friday Comes

When Black Friday Comes

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C'mon retailers. This isn't that hard. Get some data and start directing your panicked holiday appeals to the people who really care.

Sears eases holiday shopping with integrated approach

Sears eases holiday shopping with integrated approach

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The retailer bulks up its member rewards program as part of its holiday integrated retail approach.

A showrooming they will go!

A showrooming they will go!

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In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.

Have yourself a mobile little Christmas

Have yourself a mobile little Christmas

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Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.

Infographic: Unwrapping holiday shopping preferences

Infographic: Unwrapping holiday shopping preferences

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Brands home in on how and when to target holiday shoppers.

2012 Essential Guide to Email Marketing

2012 Essential Guide to Email Marketing

The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.

Avoiding ho-ho hum holiday emails

Avoiding ho-ho hum holiday emails

'Tis the season for holiday email marketing mania. Here's how to ensure that customers open email messages with as much enthusiasm as opening a holiday gift.

Epsilon's Holiday Trend Report finds marketers are off on timing

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

Brands step up free shipping game for holiday season e-commerce

Brands step up free shipping game for holiday season e-commerce

This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.

O come, all ye shoppers!

O come, all ye shoppers!

Be my Valentine! Now, let's see what I can buy/purchase/consume to 
express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.

Delivered: Holiday catalogs

Delivered: Holiday catalogs

What's in our mailbox this month: Holiday catalogs

Study: Most retailers email inactive subscribers

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A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.

Digital media empowers shoppers this holiday season, survey says

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Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.

Retailers roll out holiday 
multichannel offers early

Retailers roll out holiday 
multichannel offers early

Facing a fourth holiday of economic uncertainty, merchants this year will attempt to repeat the success they had attracting shoppers in 2010. Experts predict an onslaught of coupons, free shipping and multichannel efforts to draw in recession-weary consumers.

Toys 'R' Us to launch integrated holiday campaign

Toys 'R' Us to launch integrated holiday campaign

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Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.

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