January 08, 2013
Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
December 14, 2012
An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
December 01, 2012
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
November 21, 2012
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
November 21, 2012
Five ways marketers can use mobile during the holiday season to start building relationships that will improve revenue this year and next.
November 20, 2012
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
November 19, 2012
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
November 19, 2012
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
November 08, 2012
C'mon retailers. This isn't that hard. Get some data and start directing your panicked holiday appeals to the people who really care.
November 07, 2012
The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
October 26, 2012
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
October 23, 2012
Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.
October 12, 2012
Brands home in on how and when to target holiday shoppers.
October 01, 2012
The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
October 01, 2012
'Tis the season for holiday email marketing mania. Here's how to ensure that customers open email messages with as much enthusiasm as opening a holiday gift.
July 25, 2012
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
January 01, 2012
Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
December 01, 2011
This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.
December 01, 2011
Be my Valentine! Now, let's see what I can buy/purchase/consume to express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.
A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.
Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.
November 01, 2011
Facing a fourth holiday of economic uncertainty, merchants this year will attempt to repeat the success they had attracting shoppers in 2010. Experts predict an onslaught of coupons, free shipping and multichannel efforts to draw in recession-weary consumers.
October 28, 2011
Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.
October 16, 2011
The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season.
August 27, 2011
Teresa Jeffry, who heads AOL's retail industry practice, discusses how retailers are plotting their holiday display advertising campaigns.
With this year's email click and open rates outperforming 2010's numbers by 23% and 11%, respectively, marketers should prepare for a stronger holiday season than last year.
Emails with "Mother's Day" in the subject line generate a 2.6% click-through rate in the week following Mother's Day versus 1.8% during the week leading up to holiday, a 44% increase, according to email marketing firm Experian CheetahMail.
February 01, 2011
Online retailers drove a holiday season of aggressive discounts that may be ingraining a culture of 24/7 bargain hunting among their customers.
Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
