A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.
Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.
The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.
No, most shoppers don't take advantage of Thanksgiving shopping hours. And yes, email still works.
The number of holiday shoppers saying they'll spend more is up 15% from last year.
Research shows that 83% of brands are ignoring their customers' questions on social media.
The clock is ticking, but marketers can still make these final tweaks before the holiday rush.
About half (52%) of consumers say they research products online before making holiday purchases.
Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.
An outpour of canine love took over social media, and brands rode the wave of excitement.
You don't have to wait for New Year's Day, Independence Day, or Christmas to create a holiday campaign. Here are some quirky ideas for the months in between.
Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.
Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
Location-specific and up-to-date content are this year's must-haves.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Plus, what brands should keep in mind for the upcoming weeks.
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
Brands value mom—and her business.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Play kitchens merited 68% more searches than Xboxes, says a British study.
The cracker brand helps moms prepare for the holidays with a digital parade.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.
An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...