Direct Line Blog

Hole in No. 1

Share this article:

Once in a great while a unique or bizarre product is created that needs a very unique media to tell its story. And often enough, we learn about these products through the glory of DRTV and infomercials.

 

As if the hilarious Snuggie wasn’t enough for this year, we now have the Uroclub. The Uroclub is a urine container disguised as a seven iron; you can watch the infomercial here. Long golf rounds often leave golfers stranded out in the middle of nowhere when they hear nature call and they simply don’t know where to get some privacy. Well, now you can look like your golfing while you’re going No. 1.

 

As Mary Elizabeth Hurn reported in a feature article last month, DRTV ads are likely to start having more of a presence in prime time television as traditional advertisers see budgets shrinking. This was made abundantly clear when Cash4Gold got a commercial on Super bowl Sunday. Soon enough, I may start turning away from entertainment programming and focus instead on the commercials to check out other products that are being sold that provide belly laughs and a grab my attention.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?