Direct Line Blog

Hitwise says…

Share this article:
Search engines have accounted for 25.79 percent of visits going to the Hitwise Shopping and Classifieds category for the week ending December 2.

Direct competitive traffic, from shopping and classifieds Web sites, made up for 25.72 percent of upstream visits.

E-mail services were at 9.6 percent and rewards and directories, including comparison shopping sites, were at 5.63 percent in the same period.

It was no surprise that Google was in the lead as the search engine sending the most visits to shopping and classifieds sites, accounting for 16.04 percent of visits for the week ending December 2, 2006.

Yahoo came in at second with 4.84 percent and MSN Search at 2.22 percent.

The shopping and classifieds sub-categories receiving the largest percentage of traffic from search engines for the week ending December 2, 2006 were intimate apparel and accessories, with 36.02 percent of upstream traffic from search.

Net communities and chat Web sites, which includes social networking Web sites such as MySpace, are playing a much larger role in driving retail traffic than a year ago. They account for 6.16 percent for the week ending December 2, 2006.

MySpace alone accounted for 2.07 percent of visits to shopping and classifieds Web sites for this past week and was the eighth most popular Web site sending visits to the shopping and classifieds category.

--Posted by Giselle Abramovich
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.