HitTail aims to ease long-tail CPC bidding

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After finding that many of its clients were using its automated long-tail keyword suggestions for their paid search efforts, search company HitTail launched a new service that lets users export the suggestions directly into a Google AdWords campaign this week.

“Long-tail keywords can really aid e-commerce companies looking to drive conversions,” explained Ambar Shrivastava, project manager at HitTail. “By drilling down to a key phrase, these terms get at the intent of the searcher and specific product phrases often mean the searcher is ready to make a purchase.”

He added that the company expects to launch a similar exporting capability for Yahoo search in the future. The company saw a “pretty big spike” when the service launched, according to Shrivastava.

Previously, HitTail provided its subscribers with a list of long-tail search terms extracted from actual search traffic to the user's Web site. A Web site owner embeds the JavaScript into his or her landing page and HitTail returns a list of terms that have driven traffic in the past.

The latest service, HitTail Premium, which comes with a $29.95 per month price tag, can separate results from paid and natural search hits in real time.

Shrivastava said that using long-tail search terms was still a “relatively new concept” with a lot of potential. HitTail works primarily with small businesses that, Shrivastava said, are looking to try search without incurring large costs.

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