HitTail aims to ease long-tail CPC bidding

Share this article:

After finding that many of its clients were using its automated long-tail keyword suggestions for their paid search efforts, search company HitTail launched a new service that lets users export the suggestions directly into a Google AdWords campaign this week.

“Long-tail keywords can really aid e-commerce companies looking to drive conversions,” explained Ambar Shrivastava, project manager at HitTail. “By drilling down to a key phrase, these terms get at the intent of the searcher and specific product phrases often mean the searcher is ready to make a purchase.”

He added that the company expects to launch a similar exporting capability for Yahoo search in the future. The company saw a “pretty big spike” when the service launched, according to Shrivastava.

Previously, HitTail provided its subscribers with a list of long-tail search terms extracted from actual search traffic to the user's Web site. A Web site owner embeds the JavaScript into his or her landing page and HitTail returns a list of terms that have driven traffic in the past.

The latest service, HitTail Premium, which comes with a $29.95 per month price tag, can separate results from paid and natural search hits in real time.

Shrivastava said that using long-tail search terms was still a “relatively new concept” with a lot of potential. HitTail works primarily with small businesses that, Shrivastava said, are looking to try search without incurring large costs.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.