History of Spam

There is an excellent piece on the history of spam in the August 6 issue of The New Yorker.  It recounts the history of unwated e-mails from the first unsolicited message that was sent by Gary Thuerk, to promote his firm the Digital Equipment Corp., back in 1978.  And the name reference ---I knew the Hormel reference, but didn't realize that SPAM had flooded the market with its food trying to feed G.I.'s during WWII. 

It details the rise of e-mail from an academic medium to the everyday use by everyone today and traces spam's role through to image spam and the even more complicated versions of multi variant spam.  The writer Michael Specter interviews MessageLabs, Google and Microsoft to give background on the multitude of spam filters and blocking systems out there.  http://www.newyorker.com/reporting/2007/08/06/070806fa_fact_specter
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.