Historical significance of catalogs recognized

Share this article:
Here’s a story for all you catalog lovers. There’s a new exhibition of 145 mail-order catalogs dating from 1874 through 1956 at the Enterprise Center of Louisiana Tech University in Ruston, Louisiana, that runs through October 3. It’s called “The Art of Commerce: American Mail-Order and Trade Catalogs, 1974-1956.”

On display are an 1874 Butterick’s dress-pattern catalog and a catalog from 1956 that promised to teach consumers how to turn concrete into gold by making garden statuary. There’s also a chronological survey of beautiful artistic catalog covers. If you can’t make it to Louisiana, click here to see a few of the covers.

The exhibition seeks to raise awareness of the cultural and historical significance of catalogs by encouraging historians to incorporate a broader cross-section of them into their studies and by making the general public aware of their significance.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...