Hispanic Shop Combines CA Operations

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Young & Rubicam Brands' Bravo Group, one of the nation's leading Hispanic marketing agencies, merged its San Francisco and Irvine, CA, offices to create BravoWest.


The new West Coast division serves the New York-based agency's California accounts like Mazda, Chevron Products Co., Jaguar, Visa USA, Land Rover, Paramount Great America and Foster Farms.


Bravo executive Zulema Arroyo has been named group managing director of BravoWest, based in Irvine, and Christine Hahn will hold the managing director's title in San Francisco. No layoffs are planned.


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