Hispanic Online Audience Measurement Service Debuts

Share this article:
Internet audience measurement firm comScore Networks Inc. yesterday announced comScore Media Metrix Hispanic Services, a service tracking Hispanic users' Web surfing and online purchasing behavior.


The service, slated to be available sometime before the end of the year, tracks the online surfing and buying behavior of a panel of 50,000 U.S. Hispanic volunteers and extrapolates, according to comScore, Reston, VA. The company said recruitment for the panel is done in Spanish and English, allowing the service to quantify Hispanics' use of Web sites in both languages.


The service segments Hispanic Internet users into five groups based on language: Spanish only, Spanish preferred, bilingual, English only and English preferred.


ComScore Media Metrix Hispanic Services will offer online advertisers national and local market information, and data for top Hispanic markets including Los Angeles, New York, Miami, Houston and Chicago, the company said in a statement.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.