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 Hispanic Marketing

Oscar Mayer targets Hispanics with Facebook app

October 07, 2011

Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative.
 

Marketers should target Hispanics, but how? Um...

May 06, 2011

Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau's May 5 "Clicko de Mayo" event. The presenters cited a lot of relevant statistics to build their case: the US Hispanic population grew 43% from 2000 to 2010; one in four babies born in the US is Hispanic; Hispanics are almost 10% more likely to research purchases online than the average American. So, yes, marketers need to target the Hispanic market.
 

Best Buy using bilingual 'weekly deal' text campaign: NYT

November 19, 2010

It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the past year. It's smart marketing; the Hispanic population in the US grows every day.
 

LATV runs mobile contest to increase viewership

September 01, 2010

Los Angeles-based Spanish-language television network LATV is conducting a contest, 'Encuentra el Tesorito,' with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house.
 

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

July 12, 2010

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.
 

Hispanic-targeted efforts gain more ad dollars: study

March 26, 2010

Marketers allocated more of their marketing spend last year than in 2008 to targeting Hispanic consumers. However, that spending failed to reach pre-recession levels, according to the Association of Hispanic Advertising Agencies. The study is the latest indicator of the growing consumer clout of US Hispanics.
 

Half of US marketers not targeting Hispanics: report

March 05, 2010

Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency Orci.
 

T-Mobile launches Hispanic-focused soccer sweepstakes

March 04, 2010

T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.
 

Garcia Research, Santiago ROI launch Hispanic market tracking service

December 23, 2009

Hispanic marketing research firm Garcia Research and Hispanic marketing consulting group Santiago ROI have launched Latinomics, The Hispanic Market Index. This tracking service monitors consumer sentiment, economic activity, political perspectives and other issues within the US Hispanic community.
 

Univision Interactive Media debuts Hispanic-targeted ad network

December 02, 2009

Univision Interactive Media, the digital division of Spanish-language media company Univision Communications, has launched a Hispanic-targeted ad network. The division, called the Univision Partner Group, has a mandate of helping publishers and advertisers connect with US-based Hispanic audiences. It launched December 1.
 

NBA shoots for Hispanic audience

October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

NBA launches effort to attract US Hispanics

October 21, 2009

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.
 

Should marketers target by ethnicity?

September 28, 2009

As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role
 

Eclipse launches Hispanic practice; taps MTV vet Habib to lead

June 23, 2009

Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it. Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments.
 

Make-A-Wish Foundation reaching out for Hispanic volunteers

June 19, 2009

The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.
 

Mercury Media rolls out Spanish language division

June 17, 2009

Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response advertising aimed at Spanish-speaking consumers with a dedicated specialty practice.
 

Aspen Marketing Services

May 18, 2009

Aspen Marketing Services has always lived "below the line" — since its inception as a 13-agency network in 1996. Its foundations are also built in the automotive industry, thanks to its 1998 acquisition of the auto agency Creative Marketing International. These days, Aspen remains strong in the auto and direct worlds, with more auto names in its client roster than you'd see at any dealership and with core competencies defined as either "response" or "engagement" marketing on its Web site. Click headline above to view Aspen's full profile, complete with capabilities and company history.
 

RDA's Selecciones to shutter in US

May 05, 2009

Selecciones, a Spanish-language magazine published by the Reader's Digest Association, will stop publishing its US edition as of the June issue. RDA president Eva Dillon pinned the 37-year-old magazine's demise on its lack of long-term growth possibilities.
 

New Aflac campaign focuses on the facts

April 28, 2009

Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance.
 

Univision offers new online ad platform

April 24, 2009

Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc. The platform is powered by AdReady for Publishers. Univision Interactive Self-Service is a self-service display advertising platform that allows marketers to plan and create online campaigns, which will run on Univision.com and its partner Web sites.
 

Hispanic business owners targeted with new DM campaign

April 03, 2009

The Latino Coalition (TLC), a non-profit focused on helping small business owners of Latino descent, has tapped Image Direct for a new direct marketing campaign. Image Direct was chosen for the work partly due to their successes in working with the US Small Business Administration. The campaign, called ExitoUSA, will launch at the end of this month and will target 1 million Hispanic small business owners annually through weekly mailings of 20,000.
 

Hoy LA cuts print frequency

March 30, 2009

The Los Angeles edition of Spanish-language paper Hoy is cutting its print frequency from daily to weekly. Hoy, which is owned by the Tribune Co., is distributed for free in targeted ZIP codes around the city, with 75,000 copies going out Mondays - Thursdays and 145,000 on Fridays. Most readers are of Hispanic descent and are bilingual or Spanish-dominant.
 

Hispanic food business pub in the pipeline

January 20, 2009

Abasto, a Spanish-language magazine catering to Hispanic-owned food businesses, will launch this spring.
 

Lists help reach Hispanics across sectors

January 12, 2009

Hispanics now make up 15% of the US population, and this group is growing fast. Four industry experts discuss how to use mailing lists to target these powerful consumers in a variety of vertical sectors.
 

Opportunities increase along with Internet-savvy Hispanic population

January 12, 2009

This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight's Hispanic Market Monitor says has a disposable income that is growing 8% per year.
 

Spanish-language paper ceases publication

January 05, 2009

Hoy Nueva York, a free, Spanish-language daily published by ImpreMedia LLC, laid off 16 staffers and stopped publishing last week.
 
 

Boston weekly acquires Spanish-language counterpart

December 03, 2008

Phoenix Media/Communications Group, a Boston-based alternative weekly publisher, has purchased Spanish-language weekly El Planeta for an undisclosed sum. The goal is to attract a larger Hispanic audience to the 265,000-circulation Boston Phoenix, which targets its free distribution to young, urban trendsetters.
 

New site furthers Home Depot's Hispanic strategy

November 24, 2008

As part of its strategy to step up its mar­keting efforts targeting Hispanic consum­ers, The Home Depot has launched an improved Spanish-language Web site, that is e-commerce enabled for the first time.
 

Yahoo launches resource site for Hispanic marketers

November 17, 2008

Yahoo has launched Yahoo Publicidad, a resource site for current and prospective advertisers looking to reach the Hispanic market in the US and throughout Latin America.