Hispanic Marketing

NBA shoots for Hispanic audience

Mary Elizabeth Hurn October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

NBA launches effort to attract US Hispanics

Mary Elizabeth Hurn October 21, 2009

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.
 

Should marketers target by ethnicity?

September 28, 2009

As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role
 

Eclipse launches Hispanic practice; taps MTV vet Habib to lead

Nathan Golia June 23, 2009

Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it. Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments.
 

Make-A-Wish Foundation reaching out for Hispanic volunteers

Lauren Bell June 19, 2009

The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.
 

Mercury Media rolls out Spanish language division

Lynne Miller June 17, 2009

Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response advertising aimed at Spanish-speaking consumers with a dedicated specialty practice.
 

Aspen Marketing Services

May 18, 2009

Aspen Marketing Services has always lived "below the line" — since its inception as a 13-agency network in 1996. Its foundations are also built in the automotive industry, thanks to its 1998 acquisition of the auto agency Creative Marketing International. These days, Aspen remains strong in the auto and direct worlds, with more auto names in its client roster than you'd see at any dealership and with core competencies defined as either "response" or "engagement" marketing on its Web site. Click headline above to view Aspen's full profile, complete with capabilities and company history.
 

RDA's Selecciones to shutter in US

Lauren Bell May 05, 2009

Selecciones, a Spanish-language magazine published by the Reader's Digest Association, will stop publishing its US edition as of the June issue. RDA president Eva Dillon pinned the 37-year-old magazine's demise on its lack of long-term growth possibilities.
 

New Aflac campaign focuses on the facts

Lauren Bell April 28, 2009

Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance.
 

Univision offers new online ad platform

Lauren Bell April 24, 2009

Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc. The platform is powered by AdReady for Publishers. Univision Interactive Self-Service is a self-service display advertising platform that allows marketers to plan and create online campaigns, which will run on Univision.com and its partner Web sites.
 

Hispanic business owners targeted with new DM campaign

Lauren Bell April 03, 2009

The Latino Coalition (TLC), a non-profit focused on helping small business owners of Latino descent, has tapped Image Direct for a new direct marketing campaign. Image Direct was chosen for the work partly due to their successes in working with the US Small Business Administration. The campaign, called ExitoUSA, will launch at the end of this month and will target 1 million Hispanic small business owners annually through weekly mailings of 20,000.
 

Hoy LA cuts print frequency

Lauren Bell March 30, 2009

The Los Angeles edition of Spanish-language paper Hoy is cutting its print frequency from daily to weekly. Hoy, which is owned by the Tribune Co., is distributed for free in targeted ZIP codes around the city, with 75,000 copies going out Mondays - Thursdays and 145,000 on Fridays. Most readers are of Hispanic descent and are bilingual or Spanish-dominant.
 

Hispanic food business pub in the pipeline

Lauren Bell January 20, 2009

Abasto, a Spanish-language magazine catering to Hispanic-owned food businesses, will launch this spring.
 

Lists help reach Hispanics across sectors

January 12, 2009

Hispanics now make up 15% of the US population, and this group is growing fast. Four industry experts discuss how to use mailing lists to target these powerful consumers in a variety of vertical sectors.
 

Opportunities increase along with Internet-savvy Hispanic population

Sara Holoubek January 12, 2009

This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight's Hispanic Market Monitor says has a disposable income that is growing 8% per year.
 

Spanish-language paper ceases publication

Lauren Bell January 05, 2009

Hoy Nueva York, a free, Spanish-language daily published by ImpreMedia LLC, laid off 16 staffers and stopped publishing last week.
 
 

Boston weekly acquires Spanish-language counterpart

Lauren Bell December 03, 2008

Phoenix Media/Communications Group, a Boston-based alternative weekly publisher, has purchased Spanish-language weekly El Planeta for an undisclosed sum. The goal is to attract a larger Hispanic audience to the 265,000-circulation Boston Phoenix, which targets its free distribution to young, urban trendsetters.
 

New site furthers Home Depot's Hispanic strategy

Chantal Todé November 24, 2008

As part of its strategy to step up its mar­keting efforts targeting Hispanic consum­ers, The Home Depot has launched an improved Spanish-language Web site, that is e-commerce enabled for the first time.
 

Yahoo launches resource site for Hispanic marketers

Mary Elizabeth Hurn November 17, 2008

Yahoo has launched Yahoo Publicidad, a resource site for current and prospective advertisers looking to reach the Hispanic market in the US and throughout Latin America.
 

HSBC taps SAP to link to corporate clients

Lauren Bell September 18, 2008

In an effort to provide a better customer experience, the HSBC Group has tapped the SAP NetWeaver platform to streamline and automate communications between the bank and its corporate clients.
 

DMNews talks with Paul Siska, CEO of First Consumer Debt Management

August 22, 2008

Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.
 

Get high ROI and build brand loyalty with Hispanic search

Sarah Quinn, account manager, multicultural programs, Hispanic Targeting August 18, 2008

Hispanics are the fastest growing segment of the US population, and they have been quick to embrace the online world — eMarketer reports 20 million Hispanic Internet users in the US. Embracing this audience online with equal swiftness can help a company grow its customer base and increase ROI.
 

New Web-savvy Latinos list

July 30, 2008

List Bargains has announced the Techno Savvy Hispanics list to the market. These are Hispanic consumers who have a personal computer in their homes and use it as part of their every day lifestyles, with an average income of $60,000.
 

In Circulation: marketing to underserved communities

Lauren Bell July 28, 2008

Ruth Gaviria, executive director of Meredith Hispanic Ventures, speaks with DMNews about the relaunch of Espera and 12 Meses parenting magazines, marketing to Hispanic mothers and serving under-served communities.
 

Power market

Lauren Bell July 28, 2008

A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.
 

Meredith to relaunch Spanish-language parenting titles

Lauren Bell July 25, 2008

Meredith Corp.'s Hispanic Ventures arm will relaunch its Espera and 12 Meses parenting magazines under the Ser Padres umbrella in April 2009. Espera, catering to expectant mothers, will be renamed Ser Padres Espera, and 12 Meses, which focuses on the first year of an infant's life, will become Ser Padres Bebe.
 
 

Georgia-Pacific selects BBDO Atlanta for marketing communications

Dianna Dilworth June 30, 2008

Georgia-Pacific Gypsum LLC has named BBDO Atlanta to handle residential marketing communications for the division. With the new partnership, BBDO will be responsible for developing business-to-consumer communications for the Atlanta-based manufacturers of building products, tissue, packaging, paper, cellulose and related chemicals.
 

HipCricket signs deal with Spanish Broadcasting Network

Dianna Dilworth June 23, 2008

Mobile marketing firm HipCricket has signed an agreement with the Spanish Broadcasting System's radio stations. According to the deal, the Spanish Broadcasting System will run ads from HipCricket's Hispanic Mobile Marketing Network, expanding the HipCricket network to reach more than 7 million Hispanic radio listeners nationwide.
 

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