Direct Line Blog

Hispanic marketing gets sweet

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M&Ms are the latest brand name to join in the race for the increasingly popular Hispanic consumer. The candy has tapped Hispanic stars Wilmer Valderrama and Christina Saralegui to appear in print ads for its "Inner M" campaign. The ads appear in this month's People en Espanol and will run again in October.
M&Ms will further extend its brand presence in the Hispanic community by sponsoring this year's ALMA awards, which celebrate Latinos in cinema, television and music.
M&M is just one of the many national brands that's starting to advertise specifically to Hispanics. For more information on the rise of Hispanic marketing, check out DMNews' special feature on the topic, coming out in print on July 28.
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