The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.
Zeta Interactive CEO David Steinberg is a natural-born entrepreneur. He started when he was 16 and he hasn't stopped since.
Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer wins a $100 gift card.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?
You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what our readers had to say.
The direct and digital marketing agency's new CCO will lead the company's account strategies.
That's show business. After a disappointing bummer of a summer at the box office, Sony Pictures has reportedly peremptorily ousted its marketing chief Marc Weinstock.
Brand and agency heads discuss what it takes to attract and keep the best of the best at Advertising Week.
Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.
You know a colleague is applying for job with your direct competitor. Do you share the knowledge or do you stay mum? Answers due to email@example.com by August 30.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do?
Updates on companies, products, and people.
New marketing chiefs at IMAX, Quicksilver, OpenDNS, Kohl's, and Soonr.
What would you do with an employee that's a master marketer—and a grade A jerk? See what our readers had to say.
New marketing chiefs at Sports Authority, SDL, Fifth Third Bancorp, and Electronic Commerce International.
New marketing chiefs at McDonald's, Thunderhead.com, ECPI University, and more.
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
What would you do with an employee that's a master marketer—and a grade A jerk?
New chiefs in the driver's seats at Chevrolet, Visit Florida, 1-800 Contacts and more.
Would you hire the "ideal" candidate that had one big flaw?
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
Look for three things in the people you hire—whether you're adding staff or selecting your agency partners.
How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips.
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.
As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people.
Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.
Salaries for direct and interactive marketing professionals will remain consistent compared with last year, said Wendy Weber, president of direct marketing recruitment firm Crandall Associates.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.