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 Hiring

Hire a candidate who has a high ROL (Return on Life)

Sara Arnell, Arnell Group February 01, 2012

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."
 

Old Navy president resigns

January 20, 2012

John Thomson (Tom) Wyatt, president of Gap Inc.'s Old Navy brand, resigned his position in order to become CEO of Portland-based global education company Knowledge Universe-U.S., said John Fread, director of PR at Knowledge Universe.
 

MediaCom names U.S. CEO

January 19, 2012

WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
 

Twitter hires ex-Google ad sales exec

January 18, 2012

Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
 

Bernhart Associates: Increase in hiring planned for Q1 by direct, digital marketers

January 17, 2012

Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.
 

JWT hires chief creative officer, chief integration officer

January 12, 2012

JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
 

X+1 names Peter Massey president, COO

January 12, 2012

Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
 

Urban Outfitters replaces CEO

January 11, 2012

Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.
 

Yahoo can buy itself back into the display market

January 09, 2012

I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
 

Apple taps new head of iAd

January 05, 2012

Apple hired Todd Teresi to head its iAd business, according to reports.
 

Don't place too much emphasis on prospects' past successes

Seth Besmertnik, cofounder and CEO, Conductor December 01, 2011

For an entrepreneur, company founder or CEO, the ability to attract and hire stellar employees defines the potential of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an overemphasis on past successes. My process today is very different.
 

Dell Services loses marketing VP

November 16, 2011

Atul Vohra, VP of marketing at Dell Services, has left the company, Dell spokesperson Cathie Hargett confirmed to Direct Marketing News via email on Nov. 16.
 

Your company pool should reflect 
national diversity

Keisha Vaughn, chief diversity officer, Draftfcb November 01, 2011

A Jewish colleague recently asked when a Happy New Year memo for Rosh Hashanah would be released to agency employees, citing a note sent to them during the month of Ramadan reminding employees that we have an interfaith prayer room available to all. We often do need reminders to look at the diversity of those around us.
 

IBM taps insider to be CEO

October 26, 2011

IBM Corp. named Virginia Rometty its president and CEO, the technology company said on Oct. 25. Rometty will remain in her post as SVP and group executive for sales, marketing and strategy at IBM until the appointment takes effect on Jan. 1.
 

Pandora names Fleming-Wood first CMO

October 17, 2011

Pandora appointed Simon Fleming-Wood its first CMO, the Internet radio company said on Oct. 17.
 

Taco Bell appoints Niccol head marketer

October 14, 2011

Taco Bell Corp. has named Brian Niccol its chief marketing and innovation officer, said Taco Bell spokesperson Rob Poetsch via email on Oct. 14. Niccol starts on Oct. 24 with the Yum! Brands-owned company.
 

GSI Commerce names Barratt e-Dialog president

October 11, 2011

E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing service provider e-Dialog, the company said on Oct. 11. The hire took effect on Oct. 10, Barratt said.
 

Rauxa names John Barneson chief digital officer

September 28, 2011

Direct marketing agency Rauxa has appointed John Barneson its first chief digital officer, the agency said Sept. 27. Barneson said the hire took effect two and a half weeks ago.
 

Priceline Group picks Microsoft exec to head Booking.com

September 27, 2011

The Priceline Group has named ex-Microsoft consumer marketing and ad sales executive Darren Huston CEO of hotel reservation site Booking.com, the company said on Sept. 26.
 

Fewer direct, digital marketers plan to increase staff in Q4: Bernhart Associates

September 26, 2011

The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.
 

Groupon COO departs for Google

September 23, 2011

Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.
 

Sogard named Publicis & Hal Riney chairman

September 13, 2011

Publicis USA has named Harold Sogard chairman of creative agency Publicis & Hal Riney, effective September 19. It is a new position at the San Francisco-based shop.
 

Draftfcb hires analytics, strategy chiefs in NY office

September 08, 2011

Draftfcb has named Paula Fedoris EVP and chief analytics officer and Sara Bamber chief strategy officer for its New York office. Bamber's hire took effect September 6, while Fedoris started work at the agency last week.
 

Tribal SF names Ciampa executive creative director

August 29, 2011

Tribal DDB's San Francisco office has hired Keith Ciampa as executive creative director. He previously worked at integrated agency Goodby, Silverstein & Partners on the Yahoo and Sprint accounts.
 

Zynga appoints Karp chief marketer

August 22, 2011

Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.
 

Apple loses mobile ad chief to VC firm

August 17, 2011

Apple VP of mobile advertising Andy Miller will leave the tech-sector giant to join venture capital firm Highland Capital Partners.
 

BlueKai taps former Amazon, Yahoo execs as CMO, CFO

August 02, 2011

Data management and analytics firm BlueKai has named Jon Ingalls its CMO and Sam Wolff its CFO. Both positions are new for the Cupertino, Calif.-based company. Wolff started in his position on July 25, and Ingalls' hire took effect during the second quarter.
 

Scout for raw marketing talent at your local bar and restaurant

Steven Dapper, chairman and founder, Hawkeye August 01, 2011

While watching the US Women's National Soccer Team defeat Brazil in the FIFA World Cup on July 10, I was reminded that the marketing industry must stay committed to recruiting talent and working as a team. The world we compete in every day is moving at breakneck speed, with a myriad of new opportunities to deliver our messages.
 

Gotham's McGuinness to lead DDB Chicago

July 26, 2011

DDB Worldwide has hired Gotham chief executive Peter McGuinness as president and CEO of its Chicago office. McGuinness most recently served as chairman and CEO of Interpublic Group advertising agency Gotham.
 

Twitter names Kramer first consumer marketing VP

July 26, 2011

Twitter has hired Pam Kramer as its first VP of consumer marketing. The appointment takes effect this week, the social media company said July 26.