What would you do with an employee that's a master marketer—and a grade A jerk? See what our readers had to say.
New marketing chiefs at Sports Authority, SDL, Fifth Third Bancorp, and Electronic Commerce International.
New marketing chiefs at McDonald's, Thunderhead.com, ECPI University, and more.
Would you hire the "ideal" candidate that had one big flaw? See what our readers had to say.
What would you do with an employee that's a master marketer—and a grade A jerk? Send your responses to Editor-in-Chief Ginger Conlon (firstname.lastname@example.org) by March 28.
New chiefs in the driver's seats at Chevrolet, Visit Florida, 1-800 Contacts and more.
Would you hire the "ideal" candidate that had one big flaw? Send us your answers by Thursday, February 28 and you could see your name in print.
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
Look for three things in the people you hire—whether you're adding staff or selecting your agency partners.
How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips.
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.
As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people.
Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.
Salaries for direct and interactive marketing professionals will remain consistent compared with last year, said Wendy Weber, president of direct marketing recruitment firm Crandall Associates.
A positive culture is a big part of the success of an organization.
Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.
Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."
John Thomson (Tom) Wyatt, president of Gap Inc.'s Old Navy brand, resigned his position in order to become CEO of Portland-based global education company Knowledge Universe-U.S., said John Fread, director of PR at Knowledge Universe.
WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.
JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Apple hired Todd Teresi to head its iAd business, according to reports.
For an entrepreneur, company founder or CEO, the ability to attract and hire stellar employees defines the potential of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an overemphasis on past successes. My process today is very different.
Atul Vohra, VP of marketing at Dell Services, has left the company, Dell spokesperson Cathie Hargett confirmed to Direct Marketing News via email on Nov. 16.
A Jewish colleague recently asked when a Happy New Year memo for Rosh Hashanah would be released to agency employees, citing a note sent to them during the month of Ramadan reminding employees that we have an interfaith prayer room available to all. We often do need reminders to look at the diversity of those around us.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.