March 13, 2013
Gunther Schumacher, named president of customer engagement agency OgilvyOne Worldwide. The appointment is in addition to his current role as company COO.
July 16, 2012
Former Google executive Marissa Mayer has been named president and CEO of Yahoo.
July 10, 2012
San Diego-based search marketing firm Covario has named Claire Long its CFO and COO
June 26, 2012
Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing.
June 25, 2012
Jack Morton Worldwide has hired Johnny Margues as SVP and executive creative director of its New York office.
June 15, 2012
AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO.
June 11, 2012
Martha Stewart Living Omnimedia has chosen Michael Robinson to be its VP of e-commerce.
May 04, 2012
Semiconductor manufacturer Advanced Micro Devices, Inc. (AMD) announced May 4 the appointment of Collette LaForce as SVP and CMO, effective May 14. LaForce will replace Nigel Dessau, AMD's former CMO, who left the company Dec. 2011.
April 30, 2012
David Maharaj has been hired as digital service agency BLITZ's VP of technology, a recently-created position, said Ivan Todorov, the company's CEO.
April 18, 2012
BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.
Salaries for direct and interactive marketing professionals will remain consistent compared with last year, said Wendy Weber, president of direct marketing recruitment firm Crandall Associates.
Fab.com, an online retailer of design-forward house wares, clothing and accessories, has named Scott Ballantyne their first global CMO. Ballantyne confirmed to Direct Marketing News that he would assume the marketing duties initially performed by Jason Goldberg, the company's founder and CEO. As global CMO, Ballantyne will report directly to Goldberg.
Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
January 12, 2012
JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
January 12, 2012
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.
January 09, 2012
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
January 05, 2012
Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy, effective immediately, said The Marketing Arm PR representative Chris Anderson.
Apple hired Todd Teresi to head its iAd business, according to reports.
January 04, 2012
Yahoo has named PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement. Thompson will replace Carol Bartz, who was ousted in September. Tim Morse, who has been leading Yahoo in the interim, will return to his position as CFO.
The Direct Marketing Association (DMA) appointed David Evans to the newly created position of SVP, content and experience. The position was created to better package and deliver information to the marketing community, said DMA CEO Lawrence Kimmel.
Atul Vohra, VP of marketing at Dell Services, has left the company, Dell spokesperson Cathie Hargett confirmed to Direct Marketing News via email on Nov. 16.
October 26, 2011
IBM Corp. named Virginia Rometty its president and CEO, the technology company said on Oct. 25. Rometty will remain in her post as SVP and group executive for sales, marketing and strategy at IBM until the appointment takes effect on Jan. 1.
October 17, 2011
Pandora appointed Simon Fleming-Wood its first CMO, the Internet radio company said on Oct. 17.
October 14, 2011
Taco Bell Corp. has named Brian Niccol its chief marketing and innovation officer, said Taco Bell spokesperson Rob Poetsch via email on Oct. 14. Niccol starts on Oct. 24 with the Yum! Brands-owned company.
October 11, 2011
E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing service provider e-Dialog, the company said on Oct. 11. The hire took effect on Oct. 10, Barratt said.
September 28, 2011
Direct marketing agency Rauxa has appointed John Barneson its first chief digital officer, the agency said Sept. 27. Barneson said the hire took effect two and a half weeks ago.
The Priceline Group has named ex-Microsoft consumer marketing and ad sales executive Darren Huston CEO of hotel reservation site Booking.com, the company said on Sept. 26.
Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.
September 13, 2011
Publicis USA has named Harold Sogard chairman of creative agency Publicis & Hal Riney, effective September 19. It is a new position at the San Francisco-based shop.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
