Hire a candidate who has a high ROL (Return on Life)

Share this article:
Sara Arnell, CEO, Arnell Group
Sara Arnell, CEO, Arnell Group
Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk.  It's time to find out what the true value of this candidate is: their “ROL,” or “Return on Life.”  

While ROI is a measurement of investment value, ROL is a measurement of an employee's cultural contribution to an organization. A future employee's take on cultural phenomena, such as the Super Bowl or the Oscars is as important as his or her ability to discuss the business section of The New York Times or Occupy Wall Street. You want a well-rounded person, someone with an awareness and knowledge of what draws people in and drives public interest.

Here are interview tips to help determine a candidate's ROL:

Sit next to your interviewee, not across from him or her, to establish a more conversational dialog. Find out what magazines, blogs and newspapers he regularly reads. Ask about the latest movie the individual watched or book he or she read. Get a sense of where the candidate has traveled in the world — favorite vacations, trips or events attended — from sports games and concerts to festivals and industry shows. Chat about life activities. Discuss what is happening in the world of food and restaurants. There is no better way to discern taste than to talk about tastes.

Find out what your potential new hire is all about when not in the office. This helps ensure he or she brings a worldly, well-informed perspective to the table when you need strategic input.

Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.