Hilton targets business travelers with 'Spend a Sunday' HHonors promotion

Share this article:

Hilton is encouraging members of its HHonors loyalty program to add some fun to their next business trip. The hotel chain launched the “Spend a Sunday, Gain a Faster Getaway” promotion October 12, giving members quadruple points for stays that include a Sunday night until December 30.

With fall typically a time when business travel increases, Hilton is unrolling the promotion to encourage members to add a day or two of leisure to their business trips.

“This promotion is great because it provides people a little incentive to mix pleasure with business by extending their stays to include a weekend,” said Jeff Diskin, SVP of global customer marketing at Hilton. “We anticipate that because of this promotion, HHonors members will add another day to a business trip to do some sightseeing in a new destination, extend their vacations an extra day, or get an early start to the work week and arrive early for an important business trip.”

The promotion also gives double points for regular stays at any of the company's 3,600 properties, including the Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Embassy Suites Hotels. Members can register at the initiative's dedicated website, where they can also book their stay.

“We are always trying to think up new ways to reward our members through creative and unique promotions,” said Diskin. “We hope our members will have some fun with this.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.