Hill, Holliday Revamps CRM Division

Share this article:
Hill, Holliday, Connors, Cosmopoulos has instituted changes in its customer relationship management business. The Boston agency has renamed its MSP Group as Hill, Holliday CRM, introduced new management and boosted marketing technology offerings.


"We think that CRM is a more encompassing way of describing the full spectrum of marketing requirements our clients have than MSP," said Laurel Rossi, executive vice president of Hill, Holliday. MSP stood for Marketing and Sales Productivity.


Tony Mayo has been appointed senior vice president and general manager of Hill, Holliday CRM. Mayo previously was acting CEO of Epsilon, a database management company.


Complementing these changes is a new set of applications for companies to identify and target prospects and boost customer relationships. Specifically, the agency's Prospect Compass will use demographic overlay data along with modeling techniques to qualify leads for customer acquisition. Using this process, the agency said, companies can optimize their disparate sales channels and decide whether e-mail, telephone, direct mail, direct sales or some other channel is appropriate for prospecting.


"Clients will now be able to come to one supplier who can manage current customers and cost-effectively find prospects and, of course, be able to execute advertising and marketing programs," Rossi said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.