Hill, Holliday Exec Debuts New Direct Shop

Share this article:
Doug Gladstone, former direct marketing executive at Hill, Holliday, Connors, Cosmopulos, has formed his own agency in Boston.


Called brand/content, the shop will offer creative strategy and execution for direct and interactive marketing communications. It will serve clients with both consumer and business-to-business communications needs.


"The agency is really created to enable agencies to have instant direct and interactive capabilities without having to build those capabilities inhouse," Gladstone said. "So we partner with agencies to bring them those capabilities, either seamlessly or as an affiliate."


Gladstone previously was senior vice president and creative director of Hill, Holliday's relationship marketing division in Boston.


To start with, brand/content will be led by four executives, including Gladstone. He did not name the other three who have committed to join but said they were agency creative executives in Boston.


Brand/content has undisclosed clients in categories such as telecommunications, sports marketing and financial services.


Gladstone said he is not fazed by the tough economic conditions that could make life harder for a start-up.


"I think the real opportunity that I see is for partnerships in an economy such as this where agencies ordinarily may want to build from the inside, [but] here they have a ready-made capability they can add instantly," Gladstone said.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.