Hill, Holliday Adds Red Cross Duties

Share this article:
Hill, Holliday won further business from the American Red Cross, Washington, to help build a national brand for the nonprofit even as the agency's "Together We Prepare" marketing campaign is under way.


The Boston-based shop's New York office was picked from six ad agencies in a review by agency search firm Achenbaum Bogda Associates.


The agency is preparing television, radio, print and nontraditional media marketing to support 880 Red Cross chapters and 36 blood services regions nationwide.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.