Hilfiger Webisodes Aimed at Teen Girls
Houseparty targets fashion-conscious teenagers between 14-19.
The interactive program on Tommy.com will be supported by a print media campaign in teen magazines like Teen People, direct mail and in-store advertising. Girls will also be sent invitational e-mails to Houseparty.
The program focuses on Mandy, a teenager who e-mails her best friend about having a party while the parents are out of town. By mistake, she e-mails the entire student body. Each episode chronicles the intrigue, love story and deception that ensues. One of the program's highlights is 'Mandy's Closet', an interactive feature that offers close-ups of the tommy clothes worn in the web film.