High Speed Buys May & Co.
May & Co specializes in strategic design communication, rapid brand development and interface consulting.
Douglas May, May's president and creative director, will become president of High Speed's Creative Service Group.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.