Hickory Farms picks Rosetta for direct, digital work

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Specialty food and gift provider Hickory Farms has selected direct and digital marketing agency Rosetta for a range of work.

Rosetta will conduct e-mail and search engine marketing for Hickory Farms, and work with the brand on digital and social media strategy.

“They are a well-renowned company, and we felt very strongly about their capabilities,” said Mark Rodriguez, president and CEO of Hickory Farms, who declined to comment on other aspects of the process. “They are working hand-in-hand with the company and its leadership to make sure they have a very strong holiday season.”

A Rosetta representative could not be immediately reached for comment. It was not clear whether there was an incumbent agency on the account.

Maumee, OH-based Hickory Farms has reportedly worked with branding agency Woods, Witt, Dealy & Sons and packaging and point-of-sale agency Tailford Mitchell in recent years to reinvigorate its brand, which saw sales slip 30% from 2005 to 2008.

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