Hibachi restaurant cooks up effective promotion for Mexican vacation offer

Share this article:
Hibachi restaurant cooks up effective promotion for Mexican vacation offer
Hibachi restaurant cooks up effective promotion for Mexican vacation offer

This seemingly traditional postcard has a few twists. The vertical design gives it a different look. It includes the necessary elements of an effective direct mail piece, including the com­pany's logo, contact information, and a reasonably good visual. Most importantly, it offers a call to ac­tion.

The piece invites patrons to participate in a drawing for a trip to a Mexican resort in celebration of the restaurant's anniversary. This is especially well-executed, because it directs recipients to visit the restau­rant each week during the month-long promotion, telling them that each time they visit, they can enter the drawing.

This could drive people to the restaurant up to four times during the promotion. The background photo showing the hibachi chef cooking on a hot grill is inviting and makes it immediately identifi­able that this is a Japanese hibachi restaurant.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...