Direct Line Blog

Hey honey, I thought of one

Share this article:

My wife has been disappointed by my unwillingness to think of a Halloween costume. But that might have changed.

Billy Mays III, the son of the late DRTV pitchman, is encouraging people to dress up as his father for Halloween. He's even running a contest for the best lookalike.

Could it work for me? Like Billy, I have a beard, but unfortunately most of the similarities end there. He didn't have the Mr. Magoo-level vision that has kept me in glasses for 20 years — or if he does, he never wore them in his spots. Also, depressing though it is, I have to admit that the great salesman has me beat in scalp coverage.

Then again, Halloween is the day after tomorrow... and I'm running out of options. Hope I still have those khakis.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.