Hertz adds BBDO New York to roster

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Car rental firm Hertz Corp. has added Omnicom Group Inc.'s BBDO New York to its advertising agency roster after concluding a review for the business.

Hertz also retained DDB, another Omnicom shop, as its lead agency.

BBDO New York is charged with creating new strategies and tactics for Hertz's business plans for this year and the period ahead.

Billings were not disclosed.

Hertz also named Atmosphere BBDO and OMD Digital to handle online creative development, Web site consulting, and online media planning and buying.

Hertz has 7,600 locations in 145 countries.

BBDO New York's clients include DaimlerChrysler, Pizza Hut, Sony, FedEx, Frito-Lay, HBO and Cingular.

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