Hertz adds Atmosphere BBDO,OMD

Share this article:

Car rental firm Hertz Corp. named digital agencies Atmosphere BBDO and OMD Digital to handle online creative development, Web site consulting, and online media planning and buying.

Hertz added those two shops when it added Omnicom Group Inc.'s BBDO New York to its advertising agency roster after concluding a review for the business.

Also, Hertz retained DDB, another Omnicom shop, as its lead agency.

BBDO, New York, is charged with creating new strategies for Hertz's business plans for this year.

Billings were not disclosed.

Hertz has about 7,600 locations in 145 countries.

BBDO New York's clients include DaimlerChrysler, Pizza Hut, Sony, FedEx, Frito-Lay, HBO and Cingular.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.