Hershey Co. names VML its AOR

Share this article:

The Hershey Co. has named WPP-owned interactive agency VML its digital agency of record. VML joins traditional ad agency Arnold and media communications agency OMD on Hershey's agency roster.

VML was selected after an RFP process, said Jim Radosevic, managing director and managing creative director at VML.

When reached, Hershey's requested that VML handle all media inquiries. Radosevic was not aware of an outgoing digital agency.

He said the partnership will produce its first work in next year's first quarter, with creative and brand messaging distributed across each agency partner and channel.

“We've hit the ground running from a broad digital perspective, and we're laying the groundwork now for how the company should approach digital,” Radosevic said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.