Herbalife Picks WebSideStory's Analytics

Share this article:
Web analytics provider WebSideStory, San Diego, said yesterday that Herbalife International, a weight-management company, is using the company's HBX analytics solution to better serve its independent distributors.


Herbalife, Los Angeles, is improving lead generation and optimizing site content on its distributor portals with HBX.


By selecting an on-demand service, Herbalife already has improved its reporting efficiency compared with its previous Web log file software package. Before Herbalife shifted from software to on-demand services, one person spent several hours weekly processing and distributing reports. Herbalife now can schedule reports to be delivered automatically. Marketing employees can get access on-demand to hundreds of reports.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.