Herbalife Picks MicroStrategy

Share this article:
Herbalife Ltd. selected the MicroStrategy Business Intelligence Platform for sophisticated reporting and analysis and to facilitate sharing of pertinent information, the business intelligence software provider said yesterday.


Herbalife is a global network marketing company that sells weight management, nutritional supplement and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in 59 countries through a network of 1 million independent distributors. The company had net sales of $1.3 billion in 2004.


Currently, requests for complex business data can take several days to complete. With MicroStrategy's Web interface, Herbalife employees will have vital information at their fingertips from consistent data sets, which will provide them with greater insight and improved analysis capabiliti.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.