Henny Penny Centralizes Direct Marketing Efforts

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Henny Penny Corp., Eaton, OH -- which markets food service equipment to restaurants, supermarkets and institutional customers -- launched a Web site this week that will act as a centralized direct marketing channel for its 47 North American and 78 international distributors.


The site, hennypennymailnow.com, was created with the help of USA Direct Inc., York, PA, which provides direct marketing services to businesses. It offers users pre-designed editable postcards, letter packages and self-mailers that can be customized to meet the marketing needs of each distributor.


"Henny Penny distributors large and small no longer need an in-house marketing department or an expensive agency to create professional direct mail programs," said Greg Roth, senior vice president of sales and marketing at Henny Penny.


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