Henny Penny Centralizes Direct Marketing Efforts

Share this article:
Henny Penny Corp., Eaton, OH -- which markets food service equipment to restaurants, supermarkets and institutional customers -- launched a Web site this week that will act as a centralized direct marketing channel for its 47 North American and 78 international distributors.


The site, hennypennymailnow.com, was created with the help of USA Direct Inc., York, PA, which provides direct marketing services to businesses. It offers users pre-designed editable postcards, letter packages and self-mailers that can be customized to meet the marketing needs of each distributor.


"Henny Penny distributors large and small no longer need an in-house marketing department or an expensive agency to create professional direct mail programs," said Greg Roth, senior vice president of sales and marketing at Henny Penny.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.