Henderson Stresses Keeping Costs Down, Keeping USPS Relevant

The United States Postal Service will strive this year to keep U.S. mail affordable, grow the industry, and reform the regulatory environment, Postmaster General William J. Henderson told members of the National Postal Forum yesterday in Nashville, TN.


To help accomplish this the USPS intends to reduce its expenses by at least $4 billion by 2004, Henderson said.


"The lion's share of these reductions -- some $700 million a year -- will come from dramatic, breakthrough productivity in our processing system," the Postmaster said. The reductions include machine utilization, standardized processes, staffing, scheduling, and resource management.


In an effort to maintain its relevance in the age of e-commerce, the USPS will also introduce new web-based services such as electronic postmarks, bill presentment and payment and electronic mailboxes in order to generate revenue for the postal service and enhance the mail industry.


Regulatory reform is also critical to enable the postal service to compete fairly with private postal providers of products and services and meet customers needs, Henderson said.

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.