Heather Schultz

Most Recent Articles by Heather Schultz

Yahoo promos new tablet advertising product at Advertising Week forum

Yahoo will launch an interactive tablet-based advertising product this fall, Patrizio Spagnoletto, VP of b-to-b marketing of the Americas at Yahoo, said on Oct. 5. PepsiCo also said it would unveil a consumer interaction product in October.

Valassis delivers 
on integration

Valassis delivers 
on integration

As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Boston Proper builds customer database and sales with summer catalog initiative

Boston Proper builds customer database and sales with summer catalog initiative

With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.

MetLife's interactive stadium effort helps recharge brand and engage football fans

MetLife's interactive stadium effort helps recharge brand and engage football fans

MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.