Heat-N-Glo Warms to Cullinan
Cullinan will help Hearth market its wood- and gas-burning fireplace brands directly to consumers through local television advertising and consumer point-of-purchase advertising.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.