Heat-N-Glo Warms to Cullinan
Cullinan will help Hearth market its wood- and gas-burning fireplace brands directly to consumers through local television advertising and consumer point-of-purchase advertising.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.