Heat Meter

Red Bull's social free fall

Red Bull's social free fall

Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.

Allrecipes.com leverages Pinterest to get allemails

Allrecipes.com leverages Pinterest to get allemails

Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.

Agency casts shadow on #FirstWorldProblems

Agency casts shadow on #FirstWorldProblems

It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.

Madame Tussauds Hollywood molds customer loyalty

Madame Tussauds Hollywood molds customer loyalty

For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.

Chase Sapphire card owners form Facebook golf club

Chase Sapphire card owners form Facebook golf club

Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.

Rainforest Alliance says: Follow the Frog

Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

Oreo's twisted ways to enjoy the cookie

Oreo's twisted ways to enjoy the cookie

In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.

The Oatmeal's Tesla campaign electrifies

The Oatmeal's Tesla campaign electrifies

The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space.

Trojan's pleasure campaign is as disappointing as a bad first date

Trojan's pleasure campaign is as disappointing as a bad first date

Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.

Greenpeace strikes a nerve with Shell

Greenpeace strikes a nerve with Shell

In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.

Vermont tourism's lackluster Twitter campaign

Vermont tourism's lackluster Twitter campaign

In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.

London Eye sees Twitter Olympic Games sentiment

London Eye sees Twitter Olympic Games sentiment

During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.

General Mills' Fiber One promo campaign takes on Pinterest

General Mills' Fiber One promo campaign takes on Pinterest

General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.

Bieber's campaign takes social media prime time

Bieber's campaign takes social media prime time

On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.

'Prometheus' takes views into the future

'Prometheus' takes views into the future

Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Wichita State University's social media campaign barely passes

Wichita State University's social media campaign barely passes

While Wichita State University's strategy is solid, it's not particularly innovative.

MTV Movie Awards' Twitter campaign a site to see

MTV Movie Awards' Twitter campaign a site to see

MTV's annual Movie Awards used an interactive Twitter page to engage with fans during this year's show.

Pepsi's Live for Now keeps the beat

Pepsi's Live for Now keeps the beat

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.

Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.

FedEx's animated Enchanted Forest campaign fails to deliver

FedEx's animated Enchanted Forest campaign fails to deliver

FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.

Gap.com is a sleek, simple and functional apparel website

Gap.com is a sleek, simple and functional apparel website

When it comes to customer experience and flair, Gap.com gets high marks.

DC Comics makes purchasing comics and graphic novels easy

DC Comics makes purchasing comics and graphic novels easy

Comics fans will love the DC Comics site for its ease-of-use and compelling design.

Laylagrayce.com brings beauty and grace to shopping online

Laylagrayce.com brings beauty and grace to shopping online

Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.

Delta Air Lines website treats people like people, not cattle

Delta Air Lines website treats people like people, not cattle

A visit to Delta.com is well worth the trip.

Lomography.com misses picture-perfect browsing experience

Lomography.com misses picture-perfect browsing experience

Lo-fi camera site could use a little more snap.

Several complaints to lodge against Völkl's ski gear site

Several complaints to lodge against Völkl's ski gear site

Volkl.com site wastes valuable real estate on its homepage.

Hunger Games satisfies fans' appetite

Hunger Games satisfies fans' appetite

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

UNICEF hopes to mimic Kony success

UNICEF hopes to mimic Kony success

UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

Glad's "wild life" Facebook campaign belongs in the bin

Glad's "wild life" Facebook campaign belongs in the bin

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

Netflix.com makes movie-renting and online streaming effortless

Netflix.com makes movie-renting and online streaming effortless

Netflix features the best online video rental business plan and one of the most innovative websites in the industry.

Nike.com helps consumers sort through the clutter

Nike.com helps consumers sort through the clutter

Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.

Amazon.com urges exploration but lacks social sharing options

Amazon.com urges exploration but lacks social sharing options

The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.

Bn.com is easy to use but pushes Nook tablet too hard

Bn.com is easy to use but pushes Nook tablet too hard

The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook.

Heineken 'serenades' online crush

Heineken 'serenades' online crush

For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.

Celebrities assist with Haiti relief recovery

Celebrities assist with Haiti relief recovery

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster

Toyota targets Yaris at young audience and confirms "It's a car!"

Toyota targets Yaris at young audience and confirms "It's a car!"

The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.

McDonald's Twitter campaign backfires with popular hashtag

McDonald's Twitter campaign backfires with popular hashtag

McDonald's learned the hard way that social network campaigns take away their ability to control the message.

Vicks gets moms' ear with flu warnings

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

IKEA enlists fans to target their own friends

IKEA enlists fans to target their own friends

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

Pandora's targeting model hard to parse

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

Dish Network misses mark on static 'offer'

Dish Network misses mark on static 'offer'

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

Last year, Old Spice scored with spokesman Isaiah Mustafa and a campaign that generated more YouTube views than Obama's victory speech. Now, the brand pits Mustafa against a new character, Fabio, who challenges him to a duel for the "Old Spice Man" title.

Our look at the most - and least - engaging social media

Cheer mixed Australian band Strange Talk's 
"Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.

Offerpop uses flexibility 
to educate consumers

By

Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media.

Our look at the most - and least - engaging social media

Chevrolet doesn't buy the stereotype that video gamers hole up 
their mom's basement and pedal to the comic-book store on their sister's pink bike.

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