Heartland America names SMD list broker

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Cataloger and e-commerce merchant Heartland America awarded SMD Media Services brokerage of its lists, effective February 1. The previous broker was Specialists Marketing Services

The hire extends Heartland's existing relationship with SMD, which also manages the company's insert programs. Heartland sells general merchandise, including electronics, jewelry, house wares, fitness equipment, gifts and collectibles.

The universe for the SMD-managed bind-in and blow-in programs is 59 million.

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