Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.