Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...