Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...