Hearst Corporation

As print declines, publishers dive into data

As print declines, publishers dive into data

Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.

Hearst Digital Media to launch ad exchange

Hearst Digital Media to launch ad exchange

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Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.

'House Beautiful' becomes first Pinterest-enabled print magazine

'House Beautiful' becomes first Pinterest-enabled print magazine

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'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.

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