Hearst Corporation

As print declines, publishers dive into data

As print declines, publishers dive into data

Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.

Hearst Digital Media to launch ad exchange

Hearst Digital Media to launch ad exchange

By

Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.

'House Beautiful' becomes first Pinterest-enabled print magazine

'House Beautiful' becomes first Pinterest-enabled print magazine

By

'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »