Hearst adds coupons to online content
Hearst Magazines Digital Media has partÂnered with Coupons.com to add online, printable coupons to its Web sites − a first for the company. The rollout follows a month-long test run of the couponing program on Hearst's budget-focused Quick and Simple Web site, which saw users printing 56,000 coupons worth $100,000 in just a month.
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