Hear that? Phone app gets down

Cantora Labs’ SmartLounge app invited guests to a party once it was downloaded.

The CMJ Music Marathon & Film Festival took place in October 2011 in New York City.

The invitation.

Of the people who downloaded the app, 85% engaged with it.

Partygoers were treated to live musical acts.

Party and concert information and details about giveaways and drink specials were pushed out to the app.

Live music sets were recorded and streamed to the app, where users could listen via their smartphones after the event.

SmartLounge sponsors included smartwater PureVolume.

To kick off the weeklong CMJ Music Maraton & Film Festival in New York City in October 2011, Cantora Labs, a tech startup incubator and offshoot of label Cantora Records, hosted a two-day party to display its music technology offerings, including the SmartLounge app.

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