Hear Customers Speak through their Data
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Tuesday, March 19, 20131:00 - 2:00 p.m. EDT
Customers are increasingly accessible and engage with your brand in many new ways, which means marketing professionals have access to more data about their customers than ever before. But for many, marketing activities are a rear-view mirror activity. What if you could put your customer data to work to capitalize on opportunities when they are still in front of you – and predict outcomes instead of just reporting information?
- Understand the demographic and psychographic attributes of existing customers so you can target them more effectively
- Create hyper-local marketing strategies and messages that target prospects with similar attributes as existing customers
- Measure the effectiveness of your campaigns and local marketing investments based on how they are driving improvements in sales, retention, and customer loyalty
Featured Speakers:
Bob Laurent, Director of Industry Marketing, Alteryx
Bob Laurent has over 20 years of analytics, marketing, media relations, and engineering experience, including management positions at New York Telephone/NYNEX (now Verizon) and Fujitsu Network Communications. As Director of Industry Marketing at Alteryx, he is leading the development of strategic marketing programs to expand the company's presence in current accounts, penetrate new markets, and build a loyal customer base. Bob holds a BSEE from Clarkson University, and an MBA from NYU's Stern School of Business.
Chris Diener, Senior Vice President of Analytics, AbsolutData
Chris Diener has 20 years of experience in advanced analytics and marketing strategy consulting, and heads up the Big Data practice and several analytics centers of excellence at AbsolutData. He has worked extensively with clients across industries with concentrations in CPG, retail, financial services, hospitality, pharma, healthcare and technology. He has worked with consulting groups such as Bain, BCG and others. Prior to joining AbsolutData, Chris founded an advanced analytics firm which grew until being sold to Omnicom, and has held other senior and executive positions. He holds PhD, MBA and JD degrees.
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