'Healthy' SEM salaries rule: SEMPO survey

Share this article:
'Healthy' SEM salaries rule: SEMPO survey
'Healthy' SEM salaries rule: SEMPO survey

Search engine mar­keters are receiving “healthy” salaries in line with experience levels, according to the Search Engine Marketing Professional Organization's (SEMPO) first job salary compensation survey for in-house search engine mar­keters working in paid search or organic search.

However, the report indicates that those seeking salaries in the $100,000-$200,000 range will probably need to put in five to seven years in the industry first.

In terms of salaries, more than 26% of respondents identified themselves as managers with compensation between $60,000 and $90,000. However, although they had the title “manager,” al­most 50% of respondents with this title indicated that they did not directly manage people. In ad­dition, about 20% of respondents said they were senior managers and directors with salaries in the $70,000 to $100,000 range.

According to said Rob Cri­gler, co-chair of the SEMPO in-house committee, search marketing is still forming as a career path as more companies are accepting the fact that they need SEM and SEO as part of their marketing mix. Sixty-four percent of respondents said they had five years or less of search engine marketing experience.

“You can't find guys with 15 years of search marketing expe­rience,” he said.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.