'Healthy' SEM salaries rule: SEMPO survey

Share this article:
'Healthy' SEM salaries rule: SEMPO survey
'Healthy' SEM salaries rule: SEMPO survey

Search engine mar­keters are receiving “healthy” salaries in line with experience levels, according to the Search Engine Marketing Professional Organization's (SEMPO) first job salary compensation survey for in-house search engine mar­keters working in paid search or organic search.

However, the report indicates that those seeking salaries in the $100,000-$200,000 range will probably need to put in five to seven years in the industry first.

In terms of salaries, more than 26% of respondents identified themselves as managers with compensation between $60,000 and $90,000. However, although they had the title “manager,” al­most 50% of respondents with this title indicated that they did not directly manage people. In ad­dition, about 20% of respondents said they were senior managers and directors with salaries in the $70,000 to $100,000 range.

According to said Rob Cri­gler, co-chair of the SEMPO in-house committee, search marketing is still forming as a career path as more companies are accepting the fact that they need SEM and SEO as part of their marketing mix. Sixty-four percent of respondents said they had five years or less of search engine marketing experience.

“You can't find guys with 15 years of search marketing expe­rience,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.