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Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

November 30, 2007

Duly Noted

Healthy quarter for Rodale

Rodale's third quarter gains were driven by print advertising revenues and digital initiatives, according to the Emmaus, PA-based publisher. The company is boasting 4 million new customers since the beginning of the year, with one-third of these acquired online. With Men's Health and Women's Health magazines leading the charge, ad pages increased by 9.3% compared to Q3 2006. Print advertising revenues increased by 15.5% over Q3 2006, and ad revenues from magazine-branded Web sites increased by 61% compared to Q3 2006. Medical ad pages were up 43.7%, toiletries and cosmetics 30% and food/beverage 7.4%.

From the November 2007 Issue of Direct Marketing News »