Healthy Lifestyle

App of the Week: Sworkit

App of the Week: Sworkit

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With Sworkit there's no excuse for not working out—even when on the road.

Delivered: Health Club Mailers

Delivered: Health Club Mailers

What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Nutrisystem working with e-mail AOR Responsys to improve campaigns

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E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.

Social keeps lifestyle brand healthy

Social keeps lifestyle brand healthy

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Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...