Healthy Lifestyle

Delivered: Health Club Mailers

Delivered: Health Club Mailers

What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Nutrisystem working with e-mail AOR Responsys to improve campaigns

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E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.

Social keeps lifestyle brand healthy

Social keeps lifestyle brand healthy

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Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers

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