Healtheon/WebMD, Mead Johnson Sign 3-Year Pact
Healtheon/WebMD, Atlanta, and Mead Johnson Nutritionals, the maker of Enfamil infant formula, yesterday signed a three-year, multimillion dollar marketing agreement, which includes cash payments to Healtheon.Mead Johnson will sponsor the Pregnancy and Parenting sections of WebMD Health and exclusively sponsor Healtheon's Infant and Toddler Nutritional category.
Also, the lids of Enfamil infant formula will begin featuring promotions of WebMD next week, and Mead Johnson's Enfamil Family Beginnings information packets, which are sent to parents of newborns and toddlers annually, will feature WebMD health and wellness messages.
